The Ads for Equity program is designed to support innovative startups by providing them with digital advertising support in exchange for equity in their companies. This strategic partnership allows pre-IPO companies with access to valuable advertising resources that can help them accelerate their growth. 

Founders can submit their startup for consideration here.


  1. Application Process: Pre-IPO startups can apply for Ads for Equity by applying here. There is no deadline to apply and applications are reviewed as they are submitted however startups are urged to apply as quickly as possible before our annual funding allocation is exhausted.
  2. Evaluation and Selection: A panel of expert evaluators carefully assesses the applications to identify the most promising startups that align with Ads for our Future’s mission and vision. These evaluations take into account factors such as the startup’s potential for growth and alignment with the organization’s values.
  3. Equity Exchange: Once selected, the successful startups have the opportunity to negotiate an equity exchange arrangement with Ads for our Future. Instead of providing traditional funding, Ads for our Future will provide up to $1,000,000 in digital advertising credits through Topple Ad Network to the chosen startups in return for an equity stake in their company. The exact equity percentage and terms of the exchange are subject to negotiation and mutual agreement between the organization and the startup.
  4. Digital Advertising Campaigns: After finalizing the equity exchange agreement, the startups receive digital advertising credits through Topple Ad Network. Selected startups will work directly with Topple to launch their display and video campaigns across their vast digital advertising network until the initial credit has been exhausted. Please note that this award does not include the production of creative assets for the recipient’s digital advertising campaigns, although Ads for our Future may be able to refer selected startups to creative agencies or consultants who can design the advertising campaigns for them. 
  5. Sustainable Growth: By participating in the Ads for Equity program, startups can secure long-term advertising support that extends beyond a one-time funding injection. This enables sustainable growth for the startups and helps them navigate the challenges of marketing costs while establishing a stronger foothold in their respective industries.

"We're investing in our future by investing in revolutionary pre-IPO startups with digital advertising grants that can help them generate brand awareness, convert more customers, and generate buzz around future fundraising rounds."

– Brian Aitken, founder and Chairman of Ads for our Future

Our latest news

Founder of Ads for our Future, Brian Aitken, Nominated for Ad Age’s 40 Under 40 List

Brian Aitken, founder of Ads for our Future, has been recognized for twenty-two years worth of achievements in the advertising industry and nominated for the prestigious Ad Age’s 40 Under 40 List. The Ad Age 40 under 40 list recognizes talented individuals who have been responsible for helping to advance a business or a brand…

Millions Learn of Civil Asset Forfeiture Litigation Thanks to Ads for our Future

Ads for our Future launched it’s inaugural public interest advertising campaign shedding light on the unjust plight of Linda Martin, whose story has reached over millions of people thanks to a $100,000 digital advertising grant provided through Topple Ad Network. Linda Martin’s heart-wrenching ordeal began when she entrusted her life savings of $40,200 to a…

Ads for our Future Awards First $100,000 Digital Advertising Grant to the Institute for Justice

Ads for our Future, an organization dedicated to amplifying stories of vital issues and supporting organizations working towards solutions for human liberty, clean energy independence, and economic progress, has announced its first beneficiary of a digital advertising grant.  The Institute for Justice (IJ), a public interest law firm that represents everyday people when the government…

Topple Ad Network Pledges $2 Million in Advertising Support to Ads for our Future

Topple, the advertising platform that helps brands efficiently find and engage with millions of American consumers outside of the Google ecosystem, has announced a commitment of $2 million in digital advertising resources to Ads for our Future. This donation will help amplify causes and ideas that are not getting the attention they deserve, with a focus…